HOME Staging, Costs & ROI
What Is Home Staging?
Home staging is the art of taking an occupied or vacant property and making the space as stylistically and emotionally appealing as possible to target buyers. Stagers use homeowners’ existing furniture (if the property is occupied), an inventory of furniture/decor, and design and selling savvy to...
↑ the amount of $$$ you get for your home
↓ the amount of time your home spends on the market (and ↓ stress!)
↑ the quality of your listing so it stands out among your competition
↑ the stylistic appeal to buyers in your target demographic
↑ increase your number of listings (for real estate agents)
What are the Stats and ROI of Home Staging?
The advantages of home staging lie in generating a higher selling price and decreasing your home’s time on the market. But let’s look at the numbers...
58% of sellers reported an increase of 1% to even 20% in the amount offered for their homes; 25% of sellers received their asking price… that’s 83% receiving asking price or higher! (National Association of Realtors, 2017)
78% decrease in the home’s time spent on the market compared to similar homes in their area (RESA Consumer Guide)
40% of people say they’re more willing to visit a staged home than a non-staged home after seeing listing photos online (NY Times)
77% of buyers say staging helps them visualize the space (National Association of Realtors, 2017)
For example, let’s say your $500K home sits on the market for 60 days. To get some offers, you decide to drop the price by 5% ($25K). If you had instead invested 1% ($5K) to stage your home for buyers and avoided the costly price reduction, you would have saved a difference of $20K.
How Much Does Home Staging Cost?
The advantages of home staging lie in generating a higher selling price and decreasing your home’s time on the market. But let’s look at the numbers...
Ask any home stager or real estate agent, and they’ll tell you that staging costs much less than your first price reduction! But you’re probably looking for some numbers, right?
In general, home staging can run anywhere between ¾-3% of your home’s listing price. We often stage homes for ¾-1%, but our consultation and flexible staging options (a few rooms vs. the whole home, occupied vs. vacant) helps keep your investment low.
Check out our Services page for the nitty gritty or contact us to discuss pricing for your specific situation.